Axel Venn is Professor of Colour Design and Trend Scouting at the University of Applied Science and Arts in Hildes-heim, Germany.

He has been writing about colours and working with them for years and has an international reputation as a colour. trend and aesthetics consultant. Pro. Venn worked for many years to create the basis of this study, in which he uses RAL colours exclusively. 

360 adjectives and their translation into colour compositions

Envy is green,love is red...We all know the typical colour associations, but can a term really be expressed by one colour alone?

This volume adds a new dimension to the familiar rules of colour theory. Over 60 subjects produced mood boards for 360 adjectives for this purpose and then the author assigned them to their corresponding RAL Design System colours.

42 expressive collages for selected concepts clarify the effects of the colours when they are used in practice.

The book that provides a unique, exiting overview of the fascinating word of colour.

n 360 adjectives expressed in colour compositions 

nDisplayed in RAL DESIGN System colour

n  864 pages, approx. 20,000 figues

n Bilingual: German/English

n24*26cm, hardcover

n Large poster

n  Further information: WWW. RAL-Colours.com